Empowering
Experience-Driven Businesses
At EXA Global Consulting, we specialize in aligning strategy, operations, and technology for experience-driven businesses, from attractions and live entertainment to tours and activities. Our expert advice and tailored solutions are designed to propel your business to new heights.
OUR SERVICES
Driving Business Growth
Artificial Intelligence
AI at scale transforms how organizations compete and deliver. We help clients design, pilot, and embed AI solutions that create measurable advantage and long-term value. AI agents that handle guest queries, manage scheduling, or update real-time digital signage, freeing your team to focus on the experience itself. Generative AI that produces personalized itineraries for visitors, optimizes marketing copy for different segments, or spins up dynamic content in multiple languages, helping you stay agile without extra headcount.
Distribution Strategy
The right partners and channels can expand visibility, drive bookings, and stabilize demand across seasons, whereas the wrong mix can quietly erode margins and create dependency. We design a balanced channel mix, including OTAs, local agents, DMOs/DMCs, hotel concierges, and direct bookings, and pair it with an implementation roadmap that sets priorities, margins, and measurement. The result is wider reach, stronger partner performance, and tighter control over costs and content.
Change Management
Change succeeds when people are aligned, informed, and supported. Whether you’re introducing AI, consolidating after an acquisition, or rolling out a new tech stack, the risk isn’t the plan; it’s adoption. We focus on the human side of transformation: clear narratives for why and what’s changing, role clarity and decision rights, and the day-to-day routines that turn strategy into behavior. The goal is durable change: faster adoption, less disruption, and teams confident in the new way of working.
About
My name is Azra Ljaljic
I bring over 15 years of leadership experience in the global tourism and experiences sector, including senior roles as Chief Operating Officer and Vice President of Distribution. My career has spanned partnerships, technology, and commercial strategy, bridging the gap between global res-tech platforms, operators, and experience providers. I’m a certified Change Management Strategist and AI Enablement Consultant, specializing in helping organizations modernize their work processes. My work focuses on creating measurable impact, enhancing performance, streamlining processes, and empowering leaders to navigate growth and change with confidence.
GET IN TOUCH
Start Your Journey Towards Success
Ready to take your business to the next level? Reach out to us to explore how our tailored consulting services can drive sustainable growth and success for your business.